Winterimについてはまだ投稿準備中です。Global Brand Managementについては今暫くお待ち下さい。その間、今学期の授業についてご紹介します。
2nd Trimesterの前期は４コマの授業です。
・Global Marketing Strategy
・Regional Business Environment(Asia)
・Financial Management
・Financial Accounting & External Reporting
(PR)半年で話せるようになる夢の英語スピーキング習得プログラム（特許申請中）
それぞれのコース概要については以下の通りです：
・Global Marketing Strategy
This course is designed to develop your analytical and decision making skills in international marketing strategy. Additionally, it will provide you with the opportunity to sharpen your written and oral communication skills. The course provides and applies a conceptual framework of marketing strategy and then develops the analytical skill set necessary for the process of marketing.
Businesses confront significant differences among countries in regard to industry structures as well as economic, political, societal, and cultural forces. These differences create new challenges and opportunities for a business as it extends its activities internationally. Nowhere is the variation in operating environments more extreme and volatile than the Asian countries. Given the tremendous diversity and rapidly changing business environment in the Asian region, it is important for global managers to address two critical questions: (1) among the multitude of forces impacting a country’s business environment, what factors are important to analyze? and, (2) how to assess the implications of these factors for business strategies? This course provides a systematic analysis of political, economic, societal/cultural context of doing business in
This course is the second finance module. It centers on the firm’s financing decisions. The focus will be on the following topics:
- Risk, return and market efficiency. Specifically, what have historical risks and returns been in the major classes of real and financial assets, domestic and foreign
- Risk and return in equity assets. In particular, the mean-variance paradigm of risk and return and concepts of diversification leading up to the primary characterization of equity instrument risk: beta (Capital Asset Pricing Model)
- Risk and return in debt assets. Here we describe bond contract characteristics as well as how we evaluate the default risk and interest rate risk (duration) of fixed-income assets. We analyze the impact of high levels of leverage.
- We then turn to how a firm uses these external sources of finance in order to raise capital for the funding of its investments. This includes discussion of the weighted average cost of capital (WACC), impact of leverage on beta, etc.
- Capital structure theory. This topic analyzes how the amount of debt in a firm’s capital structure influences its investment decisions, WACC and valuation.
- Finally, in order to tie these topics together we briefly analyze firm valuation.
This course focuses on the key accounting methods that impact a company’s financial statements. Management may have incentives to engage in earnings management to improve the firm’s reported financial performance, and thereby, artificially increase the firm’s equity value and/or reduce the firm’s perceived credit risk. Accounting analysis – often called quality of earnings analysis – attempts to detect and “undo” management’s distortions so that the accounting numbers better reflect the underlying economic reality of the accounting events. The accounting analysis is conducted on the major asset, liability and stockholders’ equity categories. In addition, the course discusses the use of financial statement and other information in estimating the value of a company’s equity securities. Throughout the course we will examine the annual.
４コマだけですが、結構中身が濃くて予習復習に時間がかかってしまいます。気を抜かないで頑張ります。
(PR)プチ留学専門で業界最安値！安心の旅工房「Ｓｔａｇｅ」
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